Other ways to compensate
- Sponsorship
- “Seedling Greetings”, e.g. as a Christmas Card, or a summer gift for clients or staff
- Fairs and events
Here’s an example from our customer:
Listatalo‘s goal is that all its product groups follow the principles of sustainable development. By investing 1.5 percent of the proceeds from the sale of the tile moldings in tree planting, they will be compensated for the emissions during the manufacturing of the tile moldings and the emissions from logistics.
Responsible sponsorship
Consumers today expect companies to act responsibly and to solve civic challenges. Many companies are acting responsibly, but are struggling to find ways of communicating this to their customers or potential customers and other stakeholders.
Sponsorship based on company values
Although doing business responsibly does not mean introducing only one-off responsibility campaigns, one solution is to combine sponsorships with various acts of responsibility. As sporting teams have their own target groups, they act as visibility platforms that can be used to reach different target groups depending on the team or athlete.
When you start considering the right partner for you, whether you are a sponsor or a team, there are a few things to take into account: Cooperation can only have an impact when it is genuine and based on common values. If this is not the case, your actions will easily seem superficial or superimposed. When it comes to a genuine partnership, the storytelling comes naturally and the story becomes more profound. The nature of the partnership is easy to test with a simple question: How does it feel like to tell the world about the partnership and your common responsibility actions?
What is a concrete act and how to communicate about it?
While many sporting teams already have a sponsor, the next step for the team and sponsors is to think about what social pain point they want to take a stand on together. In what way will they do it and how it can be refined into concrete action and communication.
One option for this is to plant trees as carbon sinks if you want to show your willingness to do your bit in resolving the current climate crisis. This can only be a reality if both the team and the sponsor are fully involved.
The forests are FSC certified
Tree planting has significance not only for climate impact but also for the overall well-being of nature. Forests created through planting are FSC-certified, meaning that their management considers the well-being of the forest and nature by adhering to developed criteria. You can read more about it, here.
The compensation effect of trees
The calculated amount of carbon dioxide absorbed by a tree planted in a peat bog during its lifecycle is 600kg (0.6 tons). By dividing the amount of emissions to be offset (in tons) by 0.6, the required number of seedlings to be planted can be obtained. You can read more about this topic in the report from the Natural Resources Institute Finland, here.
It’s worthwhile to communicate the undertaken compensation actions to the company’s stakeholders in an interesting and credible manner. We have accumulated extensive experience from various customer projects and can assist with communication-related matters as well.
The impacts of collaboration can be communicated through a dedicated customer page created for that purpose. The page explains why the customer has chosen to participate in the project and the collaboration’s impact on the climate in numerical terms. Here is an example of a customer page:
If you’re considering whether tree planting could also fit into your operations, feel free to contact us, and we’ll discuss it together!
Contact Us!
Do you want to find out how your company can offset its carbon dioxide emissions and participate in our carbon sink project? Send us a message and we'll get back to you as soon as possible or call Timo on +358 40 485 6607.
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